Social media is a great platform if you want to generate traffic to your website. But the process is a whole lot difficult and tricky than it may seem at first. The bigger your presence on social media, the more potential customers it will bring to your website or product.
To increase traffic to your website through social media, you need to build your presence on all networks, not just one. This will help you engage more viewers by providing them useful and relevant content and turn them into your potential customers.
Before you implement social media for traffic generation, you need to understand that every social network is different. You can’t follow a “one for all” approach to your social media marketing. Want to try and boost traffic to your website through social media? Follow the article to know the top 8 ways to drive traffic to your website from social media.
Here are the 8 ways of using those you can easily boost your traffic from social media in 2018 :
Use Visual Content
Visual content is a major contributor to attracting the customers to your website. According to a research, visual posts have the ability to attract more visitors to its content and engage more viewers than simple content to read.
The important roles of Images, videos, vines, GIF etc. in making the content is very important on your social media posts. When it comes to customer engagement, visual content can help in making purchase decisions. Customers are more likely to purchase a product or service when they are able to view them in product images or videos rather than following a text-based review. The visuals should be that they could tell the viewers story and inspiration about the product.
Make Content Easily Sharable
The Importance of being mobile friendly cannot be argued in the present world. Reports state that more than 65% of the time that people spent on social media was from their mobile devices and people read almost 40% of news content on mobile devices can desktop. So, the content in the present age should not only be easy to read but also simple to share. The harder your audience finds it to share the content, the less likely they are to share it. So, sharing buttons are critical for easy sharing of content on the mobile device.
Sharing Your Posts
Just posting content on your blog or website isn’t going to attract customers to your website or products unless you share it on your social media profiles. Sharing posts on social media not only helps you get potential customers to your website but also helps in Search engine optimization of the website by getting inbound links to your website. Most of the businesses use Twitter and Facebook for sharing their posts, while others also engaging on LinkedIn and Google+.
Make Your Facebook Page
Since Facebook is one of the largest social media these days, you should make a Facebook page and engage the audience with your content. Though there isn’t any specific time of posting content on Facebook, you can try trial and error method to find the right time for your product. Make sure, you include a username to your page so that it is easily searchable on Facebook or Google.
The content you post on your Facebook page should also be fresh and genuine. Fake or copied content will drive away people from your posts. People will join your page if they think your post as useful and this will help increase your audience. Facebook page makes it easier for you share content with a large number of people and increase viewers to your articles.
Add Social Shares Buttons In Your Blog
Sharing your content yourself is a great way to drive traffic from your social media channels to your products, but if others do it for you, it is even better. People are more likely to buy goods or services when others share it instead of the company selling it. And people will only share anything on social media if they found it useful and easily shareable.
So, integrating social share buttons to your website or blog is a necessity if you want to generate more traffic to it. Social Share buttons allow the readers to share the post directly to social media channels like Facebook, Google+, Twitter, LinkedIn or others. Websites which haven’t integrated social share buttons yet doesn’t realize how much traffic they are missing out that could be generated by their readers.
Paid Promotion/Sponsored Content
Though SEO or SMO, SEM etc. are effective ways to attract more visitors to your website, paid promotion is still the fastest way to do it. Even on social media, paid promotions can help you make your content viral over the social media. Paid promotions allow helps to expose new people towards your content and promote it through different targeting options like location, gender, industry, age, interests etc.
There are various social media platforms like Facebook, Twitter, Instagram, LinkedIn and Google+ on which you can use paid ads to generate traffic to your website. For example, if you want to use Twitter for advertising your products and services, you need to pay a fee to Twitter for placing your ads in front of your target audience.
In traffic engagement when it comes to hashtags, they play a major role by making your content easily available to interested readers. They can be used on social media like Facebook, Instagram, and Twitter. It is a good practice to include 3-4 hashtags in your posts than including a bunch of them. Too much of anything will ruin it completely. Before including any hashtags, you should research what type of content is popular and what type of people you want to engage. This will make sure that whenever people are searching for something, your relevant content comes to their view. That’s why, always use relevant hashtags to your content that you are posting.
Participate In Facebook Groups And Twitter Chats
Facebook Groups plays a vital role in generating website traffic. You can rely on Facebook groups to gain more and more visitors to your website. The main reason behind this is, Facebook has over 2.2 billion active users, unlike other social media network. There are many other networks available that help you in increasing the E-Visibility of your website. It is recommended to participate in the social communities which have a large number of interested audiences. This will really help you in increasing the visibility of your website on search engine result page (SERPs).
The main purpose of this article is to teach the users how to increase traffic to your website and increase its visibility. In case, you are still facing problems then you can leave a comment below. We will try to assist you as quickly as possible.